Given the strong momentum that twitter exhibited, we were confident that the game would receive a massive viral push to help build downloads. It was a way of expressing frustration at parking a car and also learning how to park! So many girls squealed (oops tweeted) with delight that they had managed to park all the cars in all the levels without a single crash! We realized that the game was beyond ‘just another game’. The games2win social team began noticing a flurry of tweets by young players (especially girls) just as Parking Frenzy began to climb on the iTunes charts. These are 3 important lessons that Games2win learnt along the journey: They share the same with us in their own words.ġ. Games2win achieved this feat without any investments (0.00 dollars) in advertising, marketing or promotions. Over the weekend, Games2win’s Parking Frenzy finally reached a magical 10 million-download mark (total across Android and iTunes platforms).
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